An interactive lookbook for Fred Perry x Raf Simons AW19 that pays tribute to the energy and feel of the The 80s Youth Archive

The Fred Perry x Raf Simons AW19 interactive lookbook invites visitors to step into multiple narratively connected three-dimensional photographs that display an evening at an 80s house party. The visitor can browse the collection and navigate through intimate settings of friends talking, dancing, and enjoying the party as the night progresses.

The experience builds on the Fred Perry x Raf Simons SS19 lookbook, but this time completely composed in 3D using photogrammetry.

The experience also extends to physical stores in London, Tokyo, and Berlin, where a wardrobe from the bedroom of the virtual party has been replicated to showcase the collection in person.