A Nike exhibition at Centre Pompidou during the Paris Olympics celebrating the unending journey of Nike Air innovation.
During the Olympics of 2024 in Paris, Nike opened its “Art of Victory” exhibition at the iconic Centre Pompidou – An exhibition celebrating the unending evolution of Nike Air innovation at the very location that inspired the radical design of the Air Max 1 nearly 40 years ago.
Visitors are greeted by a vivid orange entryway that sets the tone for the exhibition, leading them into a retrospective of Nike Air innovation. Surrounded by thousands of Air units, 25 iconic Nike Archive shoes are presented inside an illuminated case, each narrating its own story of Air innovation.
In the final room, thirteen A.I.-generated footwear prototypes, inspired by the world’s most legendary athletes and air technology, are displayed. These objects float dramatically above illuminated glass vitrines, surrounded by a 360-degree storytelling projection. A synchronised choreography of light, visuals, and sound highlights each prototype individually.
The exhibition was designed and executed in close collaboration with the Nike global team.
ROLECREATIVE LEAD
CLIENT
STUDIO
YEAR
PRODUCTION
PHOTOGRAPHY &
VIDEOGRAPHY
NIKE
RANDOM STUDIO
2024
SATIS&FY
TOM MORGAN (TDM SPACE)
The global retail direction for the launch of Nike’s EC24 football kits & the execution for Nike House of Innovation Paris
For the launch of the EC24 football kits, we developed the global guidelines for all retail executions. Next to a spatial concept for the shopping environment and the window displays, we developed several interactive installations to enhance the overall experience and highlight the innovative features of the newest kits.
Together with Random Studio, the designs were executed for the Nike House of Innovation Paris.
ROLECREATIVE LEAD
CLIENT
STUDIO
YEAR
CREATIVE DEVELOPMENT
PRODUCTION
PHOTOGRAPHY &
VIDEOGRAPHY
NIKE
RANDOM STUDIO
2024
OMM
SATIS&FY
TOM MORGAN
An interactive installation for the Nike House of Innovation Paris inviting people to remix their ‘feeling of air’ with AI generated images
An interactive installation was set up at the entrance of the Nike House of Innovation Paris to celebrate Air Max Day and the launch of the Air Max Pulse. Visitors were encouraged to explore and remix their ‘feeling of air’ through the use of AI generated images. By playing with the controls, visitors could create their own original content using DALL·E 2, which would then appear, mix, and dissolve seamlessly into an ever-changing stream of content responding dynamically to the soundtrack.
ROLE
CLIENT
STUDIO
YEAR
CREATIVE DEVELOPMENT
MUSIC CURATION
PRODUCTION
PHOTOGRAPHY
VIDEOGRAPHY
CREATIVE LEAD
NIKE HOUSE OF INNOVATION PARIS
MODEM
2023
BUREAU COOL
RINSE FRANCE
SATIS&FY
BENOIT FLORENCON
CHARLES LANCEPLAINE
An interactive archive exhibition celebrating C.P. Company's 50th anniversary
C.P. Company's 'Cinquanta' exhibition is an interactive archive that blends physical and digital space. The exhibition showcases five decades of the brand's Italian sportswear, featuring objects, sketches, editorials, and over 70 unique garments. Visitors can explore the brand's rich history using interactive racks, scrolling through the decades to discover never displayed content. The exhibition also included a scenographic section celebrating the 10 anniversary collaborations, a bookshop and a photo studio where visitors could have their portrait taken by photographer Neil Bedford and become part of the C.P. Company’s archives.
Following its premiere at Pitti Uomo 2021 in Florence, the exhibition traveled to Darwen as part of the British Textile Biennale and Milan as part of Men's Fashion Week.
All the exhibition’s garments and content can still be explored online through the C.P. Company Digital Archive.
ROLECREATIVE LEAD
CLIENT
STUDIO
YEAR
GRAPHIC DESIGN
PRODUCTION
PHOTOGRAPHY
VIDEOGRAPHY
C.P. COMPANY
RANDOM STUDIO
2021
KIMBERLEY TER HEERDT
MANALY (MILAN)
SPARKLESTREET STUDIO (DARWEN)
T-SPACE (MILAN)
OWEN RICHARDS (DARWEN)
ANDREW TELLING
A special iteration of The Extraordinary Expedition: A multisensory exhibition to celebrate Moncler’s 70th anniversary through its past, present and future
The Extraordinary Expedition made its final stop in Seoul after successful runs in New York and London, presenting a reimagined exhibition. Visitors embark on an experiential journey that embodies Moncler's mountainous roots and features its iconic garments over the past seven decades, brought to life through a dream-like snow terrain, CGI film, and narrative design.
ROLECREATIVE LEAD
CLIENT
STUDIO
YEAR
SCENOGRAPHY & LIGHT
CGI FILM
SOUND DESIGN
PRODUCTION
PHOTOGRAPHY
VIDEOGRAPHY
MONCLER
MODEM
2022
MATIERE NOIRE
KUHL & HAN
KAMAL EL AOUFI
POP
BENOIT FLORENCON
CHARLES LANCEPLAINE