For the launch of the EC24 football kits, we developed the global guidelines for all retail executions. Next to a spatial concept for the shopping environment and the window displays, we developed several interactive installations to enhance the overall experience and highlight the innovative features of the newest kits.

Together with Random Studio, the designs were executed for the Nike House of Innovation Paris.

The Extraordinary Expedition takes visitors on an experiential journey that encapsulates Moncler’s roots in the mountains and showcases its iconic garments over the past seven decades. The immersive experience is brought to life by the use of kinetic installations, a CGI film, narrative design and scent design, incorporating elements like fog, wind, snow, and scent effects. The exhibition traveled across three cities: New York, London, and Seoul where a special iteration of The Extraordinary Expedition was brought to life.

An interactive installation was set up at the entrance of the Nike House of Innovation Paris to celebrate Air Max Day and the launch of the Air Max Pulse. Visitors were encouraged to explore and remix their ‘feeling of air’ through the use of AI generated images. By playing with the controls, visitors could create their own original content using DALL·E 2, which would then appear, mix, and dissolve seamlessly into an ever-changing stream of content responding dynamically to the soundtrack.

C.P. Company's 'Cinquanta' exhibition is an interactive archive that blends physical and digital space. The exhibition showcases five decades of the brand's Italian sportswear, featuring objects, sketches, editorials, and over 70 unique garments. Visitors can explore the brand's rich history using interactive racks, scrolling through the decades to discover never displayed content. The exhibition also included a scenographic section celebrating the 10 anniversary collaborations, a bookshop and a photo studio where visitors could have their portrait taken by photographer Neil Bedford and become part of the C.P. Company’s archives.

Following its premiere at Pitti Uomo 2021 in Florence, the exhibition traveled to Darwen as part of the British Textile Biennale and Milan as part of Men's Fashion Week.

All the exhibition’s garments and content can still be explored online through the C.P. Company Digital Archive.

The Extraordinary Expedition made its final stop in Seoul after successful runs in New York and London, presenting a reimagined exhibition. Visitors embark on an experiential journey that embodies Moncler's mountainous roots and features its iconic garments over the past seven decades, brought to life through a dream-like snow terrain, CGI film, and narrative design.