The C.P. Company ‘Behind the Seams’ installation during Milan Fashion Week offered a glimpse into the SS026 collection, exploring the dynamic tension between legacy and innovation through the perspective of the C.P. Company community.

The layered setup centers around a circular structure showcasing the collection. Surrounding this core, a dynamic grid of displays features 30 talents, each filmed during their visit to the Massimo Osti Archive in Bologna and the C.P. Company R&D Headquarters. Inside the structure, visitors were invited to step ‘backstage’ and discover the brand’s creative process firsthand.

The concept & scenography was created in close collaboration with Xavier de Stoop.

During the Olympics of 2024 in Paris, Nike opened its “Art of Victory” exhibition at the iconic Centre Pompidou – An exhibition celebrating the unending evolution of Nike Air innovation at the very location that inspired the radical design of the Air Max 1 nearly 40 years ago.

Visitors are greeted by a vivid orange entryway that sets the tone for the exhibition, leading them into a retrospective of Nike Air innovation. Surrounded by thousands of Air units, 25 iconic Nike Archive shoes are presented inside an illuminated case, each narrating its own story of Air innovation.

In the final room, thirteen A.I.-generated footwear prototypes, inspired by the world’s most legendary athletes and air technology, are displayed. These objects float dramatically above illuminated glass vitrines, surrounded by a 360-degree storytelling projection. A synchronised choreography of light, visuals, and sound highlights each prototype individually.

The exhibition was designed and executed in close collaboration with the Nike global team.

The Extraordinary Expedition takes visitors on an experiential journey that encapsulates Moncler’s roots in the mountains and showcases its iconic garments over the past seven decades. The immersive experience is brought to life by the use of kinetic installations, a CGI film, narrative design and scent design, incorporating elements like fog, wind, snow, and scent effects. The exhibition traveled across three cities: New York, London, and Seoul where a special iteration of The Extraordinary Expedition was brought to life.

For the launch of the EC24 football kits, we developed the global guidelines for all retail executions. Next to a spatial concept for the shopping environment and the window displays, we developed several interactive installations to enhance the overall experience and highlight the innovative features of the newest kits.

Together with Random Studio, the designs were executed for the Nike House of Innovation Paris.

An interactive installation was set up at the entrance of the Nike House of Innovation Paris to celebrate Air Max Day and the launch of the Air Max Pulse. Visitors were encouraged to explore and remix their ‘feeling of air’ through the use of AI generated images. By playing with the controls, visitors could create their own original content using DALL·E 2, which would then appear, mix, and dissolve seamlessly into an ever-changing stream of content responding dynamically to the soundtrack.