A complete Move to Zero takeover of the Nike House of Innovation in Paris presents the brand's ongoing efforts towards zero carbon and waste
An informative visual journey about Nike’s sustainable story, which begins with a kinetic window installation facing the Champs-Élysées. Continuing inside with 10 unique cabinets, each focussing on one of the core sustainability principles, as well as a customization area and a central stage exhibiting a collection of upcycled garments. All the fixtures are designed and developed with recycled materials and repurposed former displays.
ROLE
CLIENT
STUDIO
YEAR
FIXTURE DESIGN
GRAPHIC DESIGN
PRODUCTION
CGI CONTENT
PHOTOGRAPHY
VIDEOGRAPHY
CREATIVE LEAD
NIKE HOUSE OF INNOVATION PARIS
RANDOM STUDIO
2020
JEAN-BAPTISTE FASTREZ
THOMAS HERVE
SATIS&FY
TOMORROW BUREAU
BENOIT FLORENCON
DIXHUIT