An interactive installation for the Nike House of Innovation Paris inviting people to remix their ‘feeling of air’ with AI generated images

An interactive installation was set up at the entrance of the Nike House of Innovation Paris to celebrate Air Max Day and the launch of the Air Max Pulse. Visitors were encouraged to explore and remix their ‘feeling of air’ through the use of AI generated images. By playing with the controls, visitors could create their own original content using DALL·E 2, which would then appear, mix, and dissolve seamlessly into an ever-changing stream of content responding dynamically to the soundtrack.