The global retail direction for the launch of Nike’s EC24 football kits & the execution for Nike House of Innovation Paris

For the launch of the EC24 football kits, we developed the global guidelines for all retail executions. Next to a spatial concept for the shopping environment and the window displays, we developed several interactive installations to enhance the overall experience and highlight the innovative features of the newest kits.

Together with Random Studio, the designs were executed for the Nike House of Innovation Paris.