A Nike exhibition at Centre Pompidou during the Paris Olympics celebrating the unending journey of Nike Air innovation.

During the Olympics of 2024 in Paris, Nike opened its “Art of Victory” exhibition at the iconic Centre Pompidou – An exhibition celebrating the unending evolution of Nike Air innovation at the very location that inspired the radical design of the Air Max 1 nearly 40 years ago.

Visitors are greeted by a vivid orange entryway that sets the tone for the exhibition, leading them into a retrospective of Nike Air innovation. Surrounded by thousands of Air units, 25 iconic Nike Archive shoes are presented inside an illuminated case, each narrating its own story of Air innovation.

In the final room, thirteen A.I.-generated footwear prototypes, inspired by the world’s most legendary athletes and air technology, are displayed. These objects float dramatically above illuminated glass vitrines, surrounded by a 360-degree storytelling projection. A synchronised choreography of light, visuals, and sound highlights each prototype individually.

The exhibition was designed and executed in close collaboration with the Nike global team.